Marketing Intelligence · For CRM, retention and marketing

Your retention team asks the same six questions every week.

Marketing Intelligence is the GAMWIT layer that answers them from the player data you already hold, and delivers the answers into the CRM and dashboards your team already uses. No migration, no data science hire.

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This week's questionsAnswered by GAMWIT

01Who is about to leave?Player Churn
02Who is worth spending on?Player Lifetime Value
03Who is coming back this week?Player Frequency
04Which new player is a future VIP?Early VIP Prediction

Each question is answered by one GAMWIT model

Why it matters

Keeping a player costs far less than finding a new one.

Most retention budget is spent on guesswork: who to contact, when, and with how much. GAMWIT replaces the guess with a prediction for each player.

See the questions this team asks

5×
A new player costs about five times more to win than keeping one you already have.
Winning a new player
Keeping an existing player
Up to 95%
more profit from keeping just 5% more of your players.
Retention up 5%
Profit up to 95%

Source: Harvard Business Review, as cited on GAMWIT's Player Churn model page.

The questions

Six questions, six models

Each question has one GAMWIT model behind it. Every model runs on the same data connection and delivers into the same CRM.

Who is about to leave?
Churn shows in behavior before it shows in deposits: shorter sessions, a different game mix, no response to promotions. GAMWIT reads those signals, so a player at risk is flagged while a campaign can still reach them.
Churn risk flagged in days, not after the player has gone.
Answered byPlayer Churn
Who is worth spending on?
GAMWIT predicts what each player will be worth, at any point after signup. Players sort into value bands, so retention and promotional budget goes to the players who will return it.
Offers sized to predicted value, not one blanket offer.
Answered byPlayer Lifetime Value
Who is coming back this week?
GAMWIT predicts how many days each player will be active next week, so campaigns go out on the days players are likely to be back, not on a fixed calendar.
The same budget, better timed.
Answered byPlayer Frequency
Which new player is a future VIP?
GAMWIT reads a player's first few days after their first deposit and flags the ones likely to become VIPs, long before their spend would show it. Your host team reaches them first.
Winning a new VIP costs 5 to 2,500 times more than keeping one.
Answered byEarly VIP Prediction
Who is farming my bonuses?
GAMWIT flags players likely to abuse a bonus before the offer goes out, so they are left off the campaign instead of chased for the money afterwards. The budget reaches players who will play.
50% of iGaming fraud involves bonus abuse.
Answered byBonus Abuse Prevention
Which game should each player see next?
GAMWIT predicts the games each player is most likely to play next, so the lobby row, the post-session prompt and the CRM message each show a game worth opening.
Players who play more than one type of game are usually worth more.
Answered byGame Recommendation

In a walkthrough, we answer these questions on your own players.

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Delivery

How the answers reach the team

Predictions go into the CRM your team already runs. Everything else arrives three ways.

The standing view
Dashboards
One screen per level of the business. An executive and a campaign manager on the same team see different numbers.
The exceptions
Alerts
A metric crosses the limit you set, and the owner hears the same day, by email, app or SMS.
The follow-up question
Self-Service BI
The team that has the question builds the answer, with drag and drop, without raising a ticket.

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