Works with any CRM
Predictions go into whichever CRM you run. Change CRM and the models come with you.
The independent AI layer for the gaming stack you run.
GAMWIT turns your player data into ranked predictions: who is about to churn, who is abusing bonuses, who needs a compliance check. Delivered into the CRM you already use, with no migration.
Walkthrough: 40 minutes on your own question. Trial: first predictions in about 15 minutes.
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Data analytics for gaming, since 2011
Recognized by the industry
FinalistCompliance Innovator of the YearVixio · 2024
NominatedCompliance Technology ProviderEGR North America · 2024
NominatedData and AI PartnerEGR B2B · 2022 · 2023
What GAMWIT does for each team
Three teams buy GAMWIT for three different reasons. Find yours.
- Head of CRM or MarketingPlayers leave without saying so.GAMWIT's Churn model ranks who is likely to leave in the next 7 days, and drops the list into the CRM segment your team already works.Player ChurnLifetime ValuePlayer FrequencyMarketing Intelligence
- Head of Risk or FraudBonus abuse is only counted after the payout.GAMWIT's Bonus Abuse model flags the accounts before the payout. Alerts watch bet amount, bonus cost and NGR against your own thresholds.Bonus Abuse PreventionAlerts
Risk Intelligence - Head of Compliance or CRONothing shows what you noticed, or when.GAMWIT's Responsible Gaming and AML models rank players for review by risk class, with each model's validation on the record. No PII collected.Responsible GamingAnti-Money LaunderingCompliance Intelligence
Build it yourself, or switch GAMWIT on
Build versus buy
Your own team building and running the same models, against GAMWIT's published figures.
Time to the first live model
Building in-house16 or more weeks to build a model from scratch.
GAMWIT2 to 4 weeksThe models are already built. The work is connecting your data.
Setup cost
Building in-houseA team of data scientists, analysts, engineers and business experts.
GAMWITUp to 85% lessNo data science hire on your side.
Ongoing cost
Building in-houseRetraining, monitoring, and the person who owns the model.
GAMWITUp to 50% lessRuns on its own once connected. Drift is watched for you.
Signals behind each prediction
Building in-houseEngineered by your team, model by model.
GAMWIT500+ readyGAMWIT's Feature Factory, built over decades of gaming data work.
Players scored every day
Building in-houseAs many as your pipeline can handle.
GAMWIT100,000+Across the platform, on every run.
Time to try it
Building in-houseA proof of concept, scoped and staffed.
GAMWITAbout 15 minutesFree trial: sign up, load a file, train a model, read the predictions.
These are GAMWIT's published figures. The full comparison covers who you need, drift monitoring and what happens if you change CRM.See the full comparison
Nine models and three tools, all on one data connection.
What is inside
Every model answers one question your team already asks, from your own data, on every run. Open any card to see what it reads and what it returns.
Nine prediction models
- MarketingIn every packagePlayer ChurnWho is likely to leave in the next seven days?See the model
- MarketingIn every packagePlayer Lifetime ValueWhat is each player worth over a lifetime?See the model
- MarketingIn every packageEarly VIP PredictionWhich of this week's signups are on a VIP path?See the model
- MarketingPlayer FrequencyHow often will each segment come back this month?See the model
- MarketingGame RecommendationWhich game should each player be shown next?See the model
- FinanceHold PercentageWhat share of each player's wagers do we keep?See the model
- RiskBonus Abuse PreventionWhich accounts are likely to work the promotion?See the model
- ComplianceResponsible GamingWho needs a look before the regulator asks?See the model
- ComplianceAnti-Money LaunderingWhich activity should the compliance team see first?See the model
Three tools every team uses
- IncludedDashboardsWhat is happening, at each level of the business?See the tool
- IncludedAlertsWhich KPI just crossed the line you set?See the tool
- IncludedSelf-Service BIThe question the dashboard did not answer, answered without a ticket.See the tool
Pick the model your team needs first.
A 40-minute walkthrough runs it on your own players. Or see all nine models with what each one reads and returns.
GAMWIT in three minutes
A 40-minute walkthrough runs the same models on your own players.Book a walkthrough
Why GAMWIT
Why operators pick GAMWIT
Six reasons operators choose GAMWIT over building the models themselves or taking the AI bundled into a suite.
- 2 to 4 weeks
Live in weeks, not months
The models are already built. The work is connecting your data, and GAMWIT's team does most of it.
- Your data, as it is
Works with the data you already have
One consolidated platform or scattered gaming and sportsbook feeds: GAMWIT reads either.
- 9 models, 1 platform
Every model in one place
Churn, lifetime value, VIP, bonus abuse, AML and responsible gaming, instead of one vendor for each team.
- Up to 50% lower running cost
Runs on its own once live
Predictions arrive on schedule with nobody watching a pipeline. Drift is watched for you.
- Before the loss
Acts before the problem
Churn, bonus abuse and player harm are flagged while there is still time to do something about them.
- 12+ years, 500+ signals
Built on gaming data expertise
GAMWIT comes from BizAcuity: over 12 years in data analytics, much of it in gaming, with 500+ player signals ready on day one.
The models read what players do, not who they are.
Before your security review asks
- No PII storedBetting, deposits, withdrawals and bonuses. No names or contact details, so nothing new for your data protection officer to assess.
- GDPR, with a signed DPASigned as standard, before any data moves.
- Your data stays where it is allowed toMulti-tenant cloud, your own private cloud, or on-premise.
- Your team keeps the decisionThe Responsible Gaming and AML models rank and flag. The intervention and the report stay with you.
GAMWIT is independent of your CRM and your platform
Most prediction now comes bundled inside a CRM suite, and five specialist analytics vendors have been absorbed into larger platforms in three years. GAMWIT stays separate.
Sells no campaigns
GAMWIT scores who is at risk and what they are worth. What you offer them stays your team's call.
A product of its own
GAMWIT is BizAcuity's own product. It is not a module of the platform that runs your operation.
Customer result
10%
reduction in player churn
5%
lift in player value
A UK operator running GAMWIT's Churn and Lifetime Value models on its own players.
BizAcuity can introduce you to long-term customers.Ask for a reference
Recognized by the industry.
- FinalistCompliance Innovator of the YearVixio · 2024
- NominatedCompliance Technology ProviderEGR North America · 2024
- NominatedData and AI PartnerEGR B2B · 2022 · 2023
Questions buyers ask before they sign
We are concerned about player data privacy and security.
GAMWIT never collects personal or identifiable information (PII) from your players. GDPR and Data Processing Agreements are signed as standard.
Our existing systems are complex. How hard is integration?
GAMWIT's team works with your IT team step by step on automating the data transfer, by SFTP, S3, BigQuery or warehouse views. Your side of it is four things: requirements, sample data, access, and feedback on the demo. Where bandwidth is limited, additional support is available at minimal charge. The full process is on the How it connects page.
Our data quality is inconsistent, and some data may be missing.
GAMWIT's experts assess what you have and integrate it. Where data is inconsistent, they get it on track before training starts.
We do not have data expertise in house.
The models are built to be used by Retention, Marketing, Customer Service and Compliance teams directly. No specialist hire is required to read the output.
Can you prove GAMWIT will improve our revenue?
A UK operator running GAMWIT's Churn and Lifetime Value models saw 10% less churn and a 5% lift in player value. BizAcuity can introduce you to long-term customers, and the free trial lets you run a model on your own file before you commit.
Analytics services are expensive. How do we justify the investment?
Pricing is set to the size of the operation, after a conversation about what you need. Most customers recover the investment within a year.
Our teams are used to working on instinct. Will they adopt this?
The output arrives as a ranked list inside the tools they already use, with a recommended action next to each name. GAMWIT's team also guides the first campaigns step by step.
We do not have the time or people to run another system.
Once integrated, GAMWIT's models run on their own and deliver on a schedule. There is no pipeline to watch and no analyst to hire to keep them going.
What about regulatory risk?
No personal or identifiable player information is collected, and GDPR and Data Processing Agreements are signed as standard. The Responsible Gaming and Anti-Money Laundering models support your compliance process. Your team makes the call.
Which models come in the package, and which are add-ons?
Every package includes three models: Player Churn, Player Lifetime Value and Early VIP Prediction. Player Frequency, Game Recommendation, Bonus Abuse Prevention, Responsible Gaming and Anti-Money Laundering are add-ons, and Hold Percentage is available on request.
What do we get in the free trial?
A working GAMWIT account. Upload your own file or start from the sample data, train a model and read its predictions the same afternoon, with the results, data analysis and drift views included. No demo call needed.
Run GAMWIT on your own data.
The fastest way to judge GAMWIT is to watch it predict players you recognize.