Customized Intelligence · For operators whose question spans teams
When the question spans more than one department.
Customized Intelligence is GAMWIT with the selection left open: the models your teams need, and dashboards and alerts built around the metrics you already report on. One integration, 2 to 4 weeks.
Why it matters
One player base, three departments reading it, and usually three vendors.
Marketing, risk and compliance each read the same players differently. With one vendor per department, each sees a third of the picture, and the operator pays for three integrations.
See the questions this team asksOne integration
For every model and every team.
Your own KPIs
Dashboards and alerts on your metrics, not a vendor's defaults.
Add a model later
Without a second onboarding.
The questions
What a cross-department rollout involves
How many integrations?
One. Your gaming data is connected once, whatever format it is in. Every model and every department reads from that one connection.
One data connection, nine models, three teams.
Whose metrics are on the dashboards?
Yours. GAMWIT Dashboards are built per level, so an executive summary and a campaign manager's working view are different screens over the same numbers.
Your KPIs, your levels, your access rules.
Does more mean slower?
No. Selecting more models does not extend the setup. The models are already built. The work is the data connection, and that happens once.
Still 2 to 4 weeks.
Where do we start?
With the team that already has the question. For most operators that is retention, where the data is usually cleanest. The other teams join on the same connection.
Start with one team, add the rest without starting over.
In a walkthrough, we answer these questions on your own players.
Book a walkthroughThe models
Every model, selected to fit
All nine prediction models run on the same integration. Start with the ones that answer a question your team is already asking, and add the rest later.
- Player ChurnWhich players are about to leave, early enough for a campaign to reach them.See the model
- Player Lifetime ValueWhat each player will be worth, so budget goes to the players who return it.See the model
- Early VIP PredictionWhich new depositors are likely VIPs, within days, not months.See the model
- Player FrequencyHow many days each player will be active next week, so campaigns go out on the right day.See the model
- Game RecommendationWhich game each player is most likely to play next, for the lobby and the CRM message.See the model
- Hold PercentageWhat share of each player's wagers you keep over the coming months.See the model
- Bonus Abuse PreventionWho should not receive the offer, decided before the offer goes out.See the model
- Responsible GamingEarly signs of harm, flagged for your responsible gaming team to review.See the model
- Anti-Money LaunderingTransaction and behavior patterns worth an MLRO review.See the model
Delivery
How the answers reach the team
Predictions go into the CRM your team already runs. Everything else arrives three ways.
- The standing view
Dashboards
One screen per level of the business. An executive and a campaign manager on the same team see different numbers.
- The exceptions
Alerts
A metric crosses the limit you set, and the owner hears the same day, by email, app or SMS.
- The follow-up question
Self-Service BI
The team that has the question builds the answer, with drag and drop, without raising a ticket.
Try it yourself
Start a free trial. See your first predictions in about 15 minutes.
Sign up and build your first model yourself, no setup call needed. Prefer a guided tour? Book a walkthrough instead.
One layer, three departments
The same player data, read by another team
Recognized by the industry.
FinalistCompliance Innovator of the YearVixio · 2024
NominatedCompliance Technology ProviderEGR North America · 2024
NominatedData and AI PartnerEGR B2B · 2022 · 2023
One integration for all three teams.
Pick the models your teams need. Connecting your data takes 2 to 4 weeks, once.